EXAMPLE INSIGHTS
Every analysis is tailored to your business.
Here's an example of the insights we provide.
01
Customers repeatedly mention uncertainty about what makes the product different.
Recommendation: Clarify the primary value proposition and communicate benefits more directly.
02
A large percentage of feedback mentions pricing before product value or features.
Recommendation: Improve value communication before presenting pricing information.
03
WHO IT'S FOR
Perfect for businesses that..
✔ Want to understand customer motivations
✔ Have customer feedback but don't know how to use it
✔ Need stronger messaging
✔ Want to reduce objections
✔ Are improving landing pages or positioning
✔ Want clearer customer-driven priorities
FAQ
Frequently asked questions
What sources of feedback do you analyze?
We can analyze customer reviews, survey responses, support conversations, feedback forms, testimonials, interview notes, and other customer feedback sources that help uncover patterns in customer needs and decision-making.
What if I don’t have survey data?
That’s completely fine. Reviews, support tickets, feedback forms, and customer conversations often provide enough information to uncover valuable insights and improvement opportunities.
How is this different from a Heatmap Analysis?
Heatmap Analysis focuses on what users do on your website. Voice of Customer Insights focuses on what customers say - helping uncover motivations, objections, expectations, and messaging opportunities that behavior data alone cannot reveal.
Will I receive copy recommendations?
Yes. Where relevant, we’ll highlight messaging gaps and provide recommendations to help better align your website copy with customer language, expectations, and concerns.
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Questions? Contact us